is a terrific video program that I did for Laser Ltd. out of Denver,
Colorado. Joe Mercer, President of Laser, determined from national
surveys that customers biggest complaints about buying cars are
that salespeople don't know their products or how to sell them.
Typically, salespeople are spending only 10 minutes on the car but
an hour in the booth grinding out a "mini" when they should
be spending an hour on the car and 10 minutes in the booth writing
a three pounder.
THE MILLION DOLLAR WALK-AROUND, I greet customers, determine
their needs, perform a dazzling walkaround and present some 99 features
and benefits as well as incredible techniques that your salespeople
have never even dreamed of! I demonstrate exactly how to have the car
sold before the demo ride using "The 8-Keys to A Million-Dollar
THE MILLION DOLLAR WALK-AROUND consists
of 8 volumes totaling 4 hours of training and covers techniques
used on new cars, used cars, and trucks. It comes with a laminated
worksheet that can be photocopied for distribution to salespeople.
The price of this series is only $995.00. Such a deal! It's
the next best thing to my being there in person!