THIS FULL DAY WORKSHOP TEACHES SALESPEOPLE WHAT TO DO ONCE
IN THE BOOTH WITH THEIR CUSTOMERS. IT IS AN INTENSE 4-SQUARE AND
CREDIT STATEMENT SEMINAR FOCUSING ON THE SELLING OF THE DEAL!
 
 


    MAGIC IN THE BOX is taught in 2 parts, THE DEAL OR THE ART OF THE 4-SQUARE and THE BANKER'S CREDIT STATEMENT, both of which are presented in such detail and with such sophistication that all salespeople will benefit from their masterful techniques!

    THE DEAL OR THE ART OF THE 4-SQUARE instructs the salespeople in how to maintain complete control of the negotiation process so as to obtain the all-important Commitment To Buy Now! They learn how to prepare a "Retail Deal", negotiate downward in small increments and finally obtain an offer. They are taught to avoid the "Salesman Laydown" method of negotiation, which employs the use of the words, "How much?" They learn specific techniques in avoiding all confrontation, thereby eliminating the "Fear of 4-Square" that permeates many dealerships. The 4-Square is their friend!

                           This part of the workshop teaches the following:

  • The Retail Deal
  • The Presentation
  • Incremental Negotiation
  • Review & Commitment
  • The Desk
  • The Pencil
  • The Close
  • The Lease
  • The Psychology

    In addition, each student receives a copy of my nationally recognized negotiation workbook, "THE DEAL OR THE ART OF THE 4-SQUARE".

    THE BANKER'S CREDIT STATEMENT presents line-by-line, space-by-space, word-by-word instruction in the preparation of the customer's credit application - from the lender's point of view! Here, salespeople learn how to use the right language and the right techniques to give the document the "eye ball" needed to win quick approval.

                             This part of the workshop teaches the following:

  • What Information To Include
  • What Words To Use And What Words To Avoid Using
  • Red Flag Avoidance

    MAGIC IN THE BOX will absolutely increase your volume, increase your average gross and reduce your turnover!

    MAGIC IN THE BOX will put an end to deals falling apart in the booth, half-baked commitments arriving at the desk and unacceptable credit applications going to finance.

    MAGIC IN THE BOX is truly the most celebrated and definitive commitment getting, volume building, gross holding Auto Sales Workshop to be presented in recent years!

                       The fee for MITB is only $249. per student. Such a deal!