COMPLETE SOUP-TO-NUTS HALF OR FULL DAY AUTOMOTIVE SALES
TRAINING SEMINARS ON THE FOLLOWING SUBJECTS:
  
 
  • Introduction To Sales As A Career
  • Basic Concepts Of Automobile Sales
  • The Universal Selling Principle - "Closing Questions"
  • 11 Steps To The Sale:
     
    1. Inventory & Product Knowledge
    2. Greeting - Selling Yourself
    3. Determination Of Needs - Problem Solving
    4. Unit Selection
    5. Walkaround - Selling The Car
    6. Demonstration - Transferring Ownership
    7. Asking For The Order - Commitment To Own
    8. Write-Up - Selling The Deal
    9. Closing The Deal - Getting All The Money
    10. Delivery - Insuring 100% CSI
    11. Follow-Up For Referrals And Repeats
    		  
  • Turning - The Biggest Money Maker
  • Dealing On The Fender - The Biggest Money Loser
  • Overcoming Objections - Created By Salespeople
  • Selling an Appointment
  • Used Car Sales - Special Techniques
  • Switching - New To New, New To Used, Used To New
  • Follow-Up - Building A Customer Base, The T.O. System - Rules And Advantages
  • Time Management - Earning A Living On Your Shift
  • Closers' Needs - Open Door, Setting Up Bumps
  • Prospecting
  • Correct Terminology
  • Good Work Habits
  • Five Masterful Closing Techniques
  • Continued Training
  • Exciting Lectures, Video Taping, Role Playing, Q&A.

EVERYTHING YOU COULD EVER WANT YOUR SALESPEOPLE TO KNOW ABOUT SELLING CARS THE RIGHT WAY!

Fees are based upon individual needs, numbers of participants and frequency of training. Workbooks available at additional cost.

Although I try my best to limit my traveling to dealerships within 100 miles of my home here in Los Angeles, large amounts of money have been known to wrest me free of my tennis court and antique cars and send me forth into the hinterlands. Give a call. It couldn't hurt!